Where's the best place in the world for a high-end island getaway? We reveal the answer based on six data points.
For many Brits, travelling abroad often means seeking out familiar comforts. Whether it's indulging in a full English breakfast, savouring fish and chips by the beach, or enjoying a traditional Sunday roast, there's something uniquely reassuring about finding slices of British culture overseas. However, for some, the allure of travel lies in immersing themselves in the new and unfamiliar. So, our "Brits Abroad" campaign has delved into the best destinations for both ends of this spectrum—places where you can embrace British culture and those where you can truly escape it.
Our study explored several data points to determine which locations offer the most British-like experiences and which provide a more distinct getaway. We examined the availability of British cuisine, the prevalence of English language discussions in travel forums, the number of English-speaking activities, and even the amount of rainfall to find places that could make Brits feel right at home with familiar weather. This allowed us to rank destinations based on their British cultural presence.
The Top Three Areas For Embracing British Culture Abroad
Paris, France, surprisingly tops our list as a haven for Brits. The city boasts a significant number of restaurants offering British cuisine, ensuring you won't miss your favourite dishes like fish and chips or a hearty shepherd's pie. The high prevalence of English language usage in tourist areas and numerous English-speaking activities make Paris an ideal spot for those wanting a touch of home while abroad. Iconic landmarks such as the Eiffel Tower and the Louvre, coupled with the ability to navigate easily thanks to the English-friendly environment, make it a perfect blend of the familiar and the foreign.
In Phuket, Thailand, British culture thrives in a tropical setting. With a good selection of British restaurants serving everything from full English breakfasts to classic pub fare, and numerous activities catering to English speakers, Brits can enjoy the exotic surroundings without feeling too far from home. The island’s stunning beaches and vibrant nightlife offer a lively experience, while the familiar sound of English being spoken provides comfort. Interestingly, Phuket also tops the list for rainfall, bringing a familiar drizzle to your tropical getaway, much like a rainy day in the UK.
Santorini, Greece, offers stunning views along with a strong presence of British culture. The island's high rank in English language prevalence ensures that Brits can easily communicate and enjoy their stay without language barriers. British tourists can find restaurants offering traditional dishes and plenty of English-speaking tours and activities. The breathtaking sunsets over the caldera, combined with the ease of finding English-speaking guides, make Santorini both a visually and culturally comforting destination. The iconic white-washed buildings and blue-domed churches add a picturesque charm that appeals to travellers seeking both beauty and familiarity.
The Top Five Areas For Escaping British Culture Abroad
Sardinia, Italy, is perfect for those wanting to escape British culture. With low availability of British cuisine and minimal English-speaking activities, it offers an authentic Italian experience away from familiar comforts. Visitors can immerse themselves in local culture by exploring ancient ruins, enjoying Italian culinary delights, and engaging with the local community. Sardinia's rugged coastline and pristine beaches provide a serene escape from the bustling, tourist-filled hotspots. The island’s unique blend of natural beauty and rich history creates a truly immersive experience for those seeking something different.
Ios, Greece, provides a unique Greek island experience, with little British influence, making it ideal for those looking to immerse themselves in local culture. The island is known for its vibrant nightlife and beautiful beaches, but it remains relatively untouched by British tourism. Visitors can explore historic sites, enjoy traditional Greek cuisine, and partake in local festivals, all while experiencing the island’s natural beauty and charm.
Pag, Croatia, is a Croatian gem with minimal British cultural presence, offering a distinctive and immersive travel experience. Known for its beautiful beaches and lively summer festivals, Pag provides an opportunity to delve into Croatian culture and traditions. The island's landscape, featuring dramatic cliffs and secluded coves, invites exploration and adventure, far removed from the usual British tourist trails.
While Mallorca, Spain, is known for its popularity among British tourists, it still offers hidden spots and sanctuaries for those wanting to escape the typical tourist traps. The island's diverse landscapes, from mountainous regions to quiet beaches, provide opportunities for solitude and exploration. Visitors can discover quaint villages like Valldemossa, with its picturesque streets and historic charm, or head to Cala Figuera, a small fishing village offering a tranquil escape by the sea.
Despite its reputation as a British hotspot, Magaluf, Spain, has lesser-known areas that provide a break from the usual British-centric activities. Beyond the bustling nightlife and crowded beaches, there are serene parks, quiet coves, and traditional Spanish eateries where one can experience the local culture. Exploring these hidden gems allows travellers to enjoy a more authentic and peaceful side of Magaluf. Places like the quiet beach of Cala Vinyes and the scenic hiking trails of Puig de sa Morisca offer a stark contrast to the typical tourist spots.
Whether you're seeking the comfort of familiar British culture or yearning to escape it, our Brits Abroad campaign highlights the best destinations for both preferences. From the bustling streets of Paris to the serene beaches of Sardinia, there's a perfect spot for every British traveller. Use our insights to plan your next trip and discover new places that either feel like home or offer a refreshing change.